Myth check
Higher IBU means a better or more impressive IPA.
Mostly false
Bottom line
IBU is a bitterness measurement hint, not a quality score.
Explanation
Perceived bitterness depends on malt sweetness, body, aroma, temperature, and palate fatigue.
Many enjoyable IPAs balance aroma and bitterness without chasing the highest number on the board.
Chasing IBU as a trophy can push people past their comfort zone and reduce tasting pleasure.
Better framing
Use IBU as one clue among style, aroma descriptors, and your own bitterness preference.
Educational myth check for adults 21+. Confirm brewery facts on official sources when visiting.